ABOUT US

UOCUST PROJECT/UP ACADEMY is a women's fashion brand born in 2023, with a mission to elevate and inspire. The name 'UP' symbolizes 'uplift' and 'positivity', reflecting our commitment to crafting a playful yet sophisticated image that captures the essence of youthful energy and vibrancy.

At UOCUSTPROJECT/UP, we seamlessly blend youthful charm with creative expression of fun, redefining the significance of fashion styling. We believe that every piece tells a story, and through our collections, we invite you to explore the endless possibilities of mix-and-match fashion, unlocking a world of style that’s as unique as you are.

Our brand philosophy, FIND YOUR UNLIMITED POTENTIAL, is more than just a motto—it’s a call to action. We empower every woman to confidently express her desires, dreams, and individuality, embracing the unexpected and the extraordinary in every moment. With UOCUSTPROJECT/UP, you’re not just wearing clothes; you’re stepping into a world of infinite potential, where your style knows no bounds.